Figure 1. Retrieved from Andy Sowards
When it comes to the power of good online branding, the top three factors that a person or company needs to think about include vision, mission, and values. The world we live in and the tools we have at the tip of our fingers give us so many things to think about which in turn could cloud our message. We then try to add too much to one single message or vision and then in turn we lose our original message. You need to be clear about what you are providing and the value that you are giving to your audience.
Video Influences, ran by Sean Cannell and Benji Travis, is a clear example of how they took their experience in online video to a new message and vision for potential online video influencers. Check out one of their interviews below and ask your self – what is my message? Who am I trying to reach? And why?
Evan Carmichael on Mastering Your Message, YouTube Brand Deals, and Perseverance (April 29, 2016) – Video Influencers