Making Connections For Me – COM 565


Connections is the word of the decade. With the exposure that online technology has given us, it is rare that you will not hear a company or a person describe working with a group of people or a community as “making a connection”. This is because of the access we have to so many people, on the home front and globally. We have become a “Network Society”. Connecting with various groups and people has created a sense of a larger community. However, that connection is likely to be made for the benefit of the single person rather than the community as a whole.

Castells (2014) describes this sense of self-centeredness by stating:

“our current “network society” is a product of the digital revolution and some major sociocultural changes. One of these is the rise of the “Me-centered society,” marked by an increased focus on individual growth and a decline in community understood in terms of space, work, family, and ascription in general”

(para. 3).

The cultural impact of digital technology has influenced how we perceive ourselves internally and in perspective to other people as well. Social media has a huge role in this because of its features that allow us to not only connect with others, but it also allows us to ensure that those we connect with are only seeing our best features. And as Castells (2014) noted, these connections are also based off of individual interests and values. With this level of connection and the networked system that people have created, there is a new found drive for online connections than personal ones. This change in expectations of social norms has encouraged more self-related activities and goals for people.

One of the ways that we “connect” with others online is through posting photos of ourselves. This is how we can identify a name with a face, further confirming that connection with a “real person”. However, there has been many conversations about the downfalls of take “Selfies” and posting them to the internet. I encourage you to read an article by Robert Locke to determine whether you agree that taking multiple selfies benefits an online connection or makes it worse.


Castells, M. (2014, September 8). The Impact of the Internet on Society: A Global Perspective. Retrieved May 21, 2017, from


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